Oh, hello there. I'm Beth. I’ve been a marketer for over 15 years. What started as an Etsy side hustle during my summers off from teaching in 2005 evolved into a full-fledged marketing career. During that time, I’ve done a bit of everything, starting in the B2C world but ultimately spending most of my time in B2B and SaaS, where I’ve been a Marketing Director for over ten years.
My strengths lie in creating content that (actually, seriously) drives revenue through ABM, SEO, social media, Customer Marketing, or one of the countless marketing channels out there. I believe the best work is done thoughtfully with collaborative teams. Seeing is believing, so check out some of my work!
I have written all kinds of content throughout my career, including blog posts, case studies, and website copy. At Otus, an edtech SaaS company focused on student growth, I worked with our Sales and Customer Success teams to identify passionate users. I led the video interviews, transcribed copy, and created the following case studies.
I have also conducted branding workshops and website audits. Below you’ll see a StoryBrand presentation I shared at an all-hands presentation. I created this deck from scratch, including the design and copywriting.
Earlier in my career, my focus was on digital advertising, where I launched campaigns on Facebook, Google, and a variety of different platforms. This deck shows the ROI of several campaigns I created for Double Good, a virtual fundraising platform.
I enjoy the process of building, writing, and structuring emails. I am an expert with HTML/CSS, segmentation, A/B testing, design, and copy. Check out some of my work for the D2C arm of Double Good.
This is just a small peek into my professional world. If you want to see more, reach out to me via email! I love connecting with those passionate about creating!